I am going to share with you a principle that exist in all humanity. Not only will I reveal this principle, but I will demonstrate how it can be used to dramatically grow your business this year. Well, lets get going.

I understand that there are no two people who are exactly a like. We all are unique in our own way. However, there are some things about each of us that are similar. No matter what your cultural or geographical background we all look to other to decide right and wrong. Better put, the behavior of others helps us decide upon appropriate behavior.

Do you know what the number one risk factor that decides if a teenager uses drugs? Is it if the parents talk to them about the dangers of drugs? That’s a good thing, but not it. Is it participation in drug prevention programs like D.A.R.E.? That’s a good thing, but not it. The number one risk factor that determines if a teen will use drugs is if their friends use them. This is example illustrates the influence that groups of people have on the behavior of individuals.

If you still aren’t convinced consider a popular tactic used by the best advertising firms across the country. How many times have you seen some celebrity endorsing a certain product? They do it because it works. We see the celebrity and figure if its good enough for them it must be good enough for us.

Do you ever wonder why Consumer Review columns and magazines are so popular? People like them because they do all the thinking for them. They evaluate the products on several key parameters then make recommendations based on their findings. These recommendations help customers choose the products they purchase. Consumers value these recommendations because they appear unbiased and thorough.

We now understand that we have a natural tendency to look to others to validate our decisions. How can we utilize this principle to grow our businesses? The proper implementation of this principle could explode your business. Here are 5 ways you can incorporate this principle into your current marketing mix.

Testimonials are gold include actively present them to your prospective buyers.

If you find you have a product with low refund request, let your prospective buyers know. For example, “Last year only 3% of people requested a refund after purchasing this product.”

Always measure your results. Let your prospective clients know, “48% of people who took a look at this presentation became active distributors.”

Reference any Celebrity product users.

Measure customer satisfaction. “94% of customers report that they were satisfied with their purchase.”