March 13, 2008

Using a Squeeze Page on ClickBank

by Stephen Beck

With ClickBank, ebook sharing is extremely possible. Affiliates share your ebook with their lists so they can make a sales commission. Too often, when publishers put their ebook on ClickBank, they usually send visitors straight to their sales page. This is a mistake. You should send them to a squeeze page that leads to the sales page.

ClickBank use to give people fits about that but they since stopped. There are a few reasons ClickBank has changed their stance on squeeze pages. Many affiliates thought, “I don’t want a squeeze page there because it will diminish sales and I don’t want to send people to your squeeze page.” If they’re unwilling to give you a first name and an email, what are the chances they’re really want to buy anything anyway.

During your big e-book launch, the squeeze page will help you to collect names and emails of people who are interested in your topic. This will provide you with an eager audience for future launches. This contact information can also help you follow up with your customers. You can plan a marketing campaign which automatically emails visitors, providing a massive ebook promotion.

You can build a powerful list of contacts using the humble squeeze page to collect information. It is a prime opportunity to market your ebook to those who are already interested in this niche. While a visitor may not make a purchase on the first visit, subsequent emails explaining the benefits of your wonderful ebook may just change your visitor’s mind.

So, don’t let this happen to you. I had one of my big partners say, “Hey, if you send them to a squeeze page, I won’t help you out because it’s going to diminish sales”. Like a dummy, I just said, “Okay I’ll take down my squeeze page.”

There were probably 2,000 people who want through that site and only 200 bought, which was still a pretty good percentage. But I missed out on 1800 emails just because that guy told me to not to use a squeeze page. In hind sight, I told him later, look we might have had a chance to sell some of those 1800 people if I had an email to follow up and produce a sale.

So, it is to your benefit to have a squeeze page. You gain a new prospect on your list, as well as the ability to follow up and explain in more depth why your ebook solves their problem.

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Filed under Business by Stephen Beck

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