As I mentioned in part one, the best system to sell e-books online is through a single page website. Now that you have created an awe-inspiring and amazing headline, we can concentrate on other parts of your website for marketing information products.

An important note in writing copy for your website is list features but you sell benefits. The features of your e-book are that it is 67 pages long, that it contains interviews with caterers, pastors, wedding coordinators, and florists, etc. Or that it comes with a money-back guarantee.

But what are the benefits for your customers? They want to have a beautiful wedding without spending all their cash. They want an economical way to splurge on a unique wedding.

High-priced advertising executives understand this, and sell products based on customer benefits.

Next time you’re watching TV, pay attention to commercials for sports cars. They rarely tell you about features, like the type of fabric on the seats, or the CD players, or the undercoating. Instead, a middle-aged man cruises down a winding Oceanside Road looking very pleased with himself. Of course that’s not reality. The benefit is the fantasy, which implies that this man is richer, more successful, and essentially just better than others because of the car he drives.

Of course, you don’t have to go to that length to explain the benefits of your e-book. When you were writing copy, keep your customers in mind. Clearly explain how your e-book helps them - in their career, their home life, or even on their wedding day.

Gather testimonials and include them on your website. The most effective testimonials come from customers who have used your e-book to get fantastic results. Include a money back guarantee so your customers feel comfortable in their purchase. A strong guarantee includes conditions and a time limit. For example, if you can’t help your client save $5,000 on their wedding, you will give them their money back. By writing strong copy, you will encourage your customers to buy - don’t forget the “Buy It” button!