March 6, 2008

The Secret Behind Traffic Generation

by Gordon Sheppard

I have gone through a lot of courses on online business and traffic generation models, and still found myself failing miserably at it repeatedly! I simply couldn’t see myself making those “golden figures” that all the internet business “gurus” seemed to be boasting about! So what did they know extra that I didn’t?

I wished that these “gurus” would really tell me the “real” secrets to their success. It seemed to me that this was just never going to happen. Although there were some useful tips and techniques published on occassion, I was convinced that the “big guys” were keeping the best methods to themselves. They would never reveal the big website trafic generation secret.

The techniques that are revealed by the “gurus” often come with some serious problems.

Take the pay-per-click method of traffic generation for example. With pay-per-click programs, you can indeed attract traffic to your site that is of a high quality. However, the downside is of course you could be paying a lot of money for those visitors. Natually, no-one can absolutely guarantee that these clicks will convert to sales. There is always a danger that owners of competitive sites will just click on your ads until your budget has been spent.

Another often method that the “gurus” recommend is search engine optimisation. Although it is possible to carry this our by yourself for free, the time, effort and knowledge required to optimise a site fully is usually prohibitive.

There is a similar problem with article submissions too. Either you spend all your time in writing articles for free ezines and directories, or, if you are not very creative, you pay money to outsource the job.

So is there a better way to capture the traffic you need? There certainly is!

This is the best traffic generation method; especially if you are new in this field. Tap on the customer lists of all those “successful” internet entrepreneurs! Rather than starting on your own “list building” from scratch, form joint venture partnerships with other website owners who already have considerable sized lists! Offer them a good percentage of the profits and most of them will agree to your deal.

Although this may seem very daunting at first, with some determination on your part and by offering enough people your deal, you will make progress. Remember, for your joint verture partners, there should be no cost to them just to send out an email offer on your behalf.

Cultivating joint venture partners was the one method that was never really offered by the “gurus” very often when they were selling their home study courses. However, I have found it to be the best free method for generating traffic to your site. It was the one big secret I needed to know and use. Now you can do the same too!

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