If you like writing, try copywriting. Copywriters are promotional writers, and their skills are in huge demand.

If I asked you to write 35 words advertising a brand of soap, could you do it? If you can, you’ve got a great future as a copywriter.

Copywriters write many different forms of copy. Let’s look at five popular forms.

1. Businesses love brochures

Whenever a new product is created, a brochure is developed for it. The brochure may just be flyer - think junk mail - or it can be a glossy publication.

2. White papers - popular with businesses selling to other businesses

Many businesses are in business to business markets (think health) which frowns on blatant sales pitches. These businesses produce overviews and product information copy sometimes called white papers, although they can be called anything.

Most white papers are just a few pages long, and are strictly informational copy, rather than sales copy.

3. Press releases - publicity generators

Essentially the aim of a press release is to get publicity for a business. It’s free advertising, often worth many thousands of dollars. Therefore, if you have a knack of writing press releases, you can base your complete copywriting service around that.

Since they’re written to a format, press releases are easy to write. As a specialist, you could write several a day.

4. Radio spots - audio copywriting

Many copywriters write for the audio visual media: radio and TV. It’s easy to break in to radio advertising, especially in smaller cities.

Once you’ve written some samples, call your local radio stations to get an interview and present your portfolio.

You’ll find that you will easily get hired: most radio stations aren’t set up to write spots, and they love to farm them out to freelancers.

5. Write taglines - short slogans

Taglines and slogans are usually very short, they’re a brief bite which encapsulates a service or products.

Since they are so short, taglines give you a way to break into copywriting. Write a selection of taglines, and present them to a local graphics design agency. Such agencies use freelance copywriters, and you could walk away from the meeting with an agreement and check in your hand.